Source: Global Montreal
Well, we're back into that time of year when retail workers are subjected to the human rights abuse of torture via nonstop holiday music. However, when life gives you hyper-consumerist lemons, it's time to make thoughtful-consumerist lemonade.
What I'm trying to say is that we have an opportunity this holiday to give gifts, and the gifts we give, in addition to showing affection for loved ones, can also be vehicles (pun intended) for positive social change.
When it comes to "giving" transit there are two senses. In the more literal sense you could buy somebody a weekly or monthly transit pass, allowing that person to experiment cost-free, perhaps starting a lifelong love (or hate) of the mode. In the more abstract sense you could give transit just by paying your fare and riding it. You're not just giving it to yourself. You're also giving it to society, particularly to certain segments of society (like the disabled and low-income workers) that really need it. You're also giving society cleaner air, less traffic and fewer greenhouse gas emissions.